Consulting & Training in User Experience, User Research, and Product Strategy
Bridging people, business, and technology through research and strategy to drive purposeful, high-impact digital products.
Led strategic projects and teams at:
Brazil’s first unicorn startup for ride-hailing
Global mobility platform 500M+ users
Brazilian 2nd unicorn startup in fintech
U.S. B2B fintech operating in 25+ countries
About
EXPERIENCE 18 years in Design, UX Research, and Product Strategy, driving impactful business outcomes through technology
LEADERSHIP Proven track record leading research and product initiatives across Brazil, Latin America, and global markets
PRODUCT CAREER Worked in multinationals and unicorn startups (99 App, DiDi, and PagBank), leading key initiatives within Product teams
ADVISOR & CONSULTANT Partnered with global companies such as Samsung, Volvo, Mondelēz, and Walmart, delivering user-centered strategies
EDUCATION Postgraduate in Interaction Design and MBA in Business Management from FGV, one of Latin America’s top universities
TEACHING Trained 1,000+ professionals through MBAs, bootcamps, and in-company programs, shaping the next generation of UX in Brazil
Projects
AI-Powered Live Chat: From Insight to Continuous Improvement
Conducting end-to-end AI-driven service channel, combining user research, model training, and product roadmap focused on improving CX efficiency and experience.
User Personas using data from millions of users for the company strategy
Led a cross-functional project with 50+ designers, researchers, and data scientists at an innovative fintech to design user personas.
New Financial B2B Products: From Discovery to Beta and User Adoption
I helped scale new offerings across 25+ countries, doubling adoption in Brazil and driving a significant increase in transaction volume.
Services & Consulting
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Product Discovery
Collaborative product discovery sprints to explore user needs, validate opportunities with real users, and define product direction.
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Product Validation
Test ideas, prototypes, or early-stage solutions with real users to reduce risk and ensure alignment with market expectations.
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Product Strategy
Strategic collaboration to define the product vision, metrics, and roadmap with a focus on user and business outcomes.
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User Research
Understand user behaviors, needs, and pain points through tailored research, supporting products and businesses at any stage.
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Market Understanding
User research for marketing and strategic insights in Brazil, Latin America, or global markets, uncover behaviors, needs, and regional nuances.
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In-Company Training
Workshops and hands-on sessions designed to elevate your team’s UX and product maturity, tailored to your business context.
Talks & Teaching
Sharing knowledge is a responsibility for those who have already built a meaningful path in technology.
My talks connect practical market experience with a strategic vision, always focused on creating digital products that are smarter, more human, and have a positive impact on society.
Topics I have already presented at events in Brazil and across Latin America:
- User Research
- Product Strategy
- Leadership in Product & UX
Map of countries and cities that have already hosted my talks.
+1,000 Professionals Trained, alongside Don Norman, Joe Natoli, and other global design leaders
Over the years, I have trained professionals who today lead teams and projects across different industries. My classes combine solid theory, real-world case studies, and hands-on exercises, preparing students to face the challenges of innovation in UX, CX, and Product Strategy.
- MBA PUCRS | since 2021
- How Bootcamps | 2018–2023
Get in touch
If you're interested in projects, consulting, corporate training, speaking engagements, or partnerships, I’d be happy to connect.
Other ways to get in touch
- Email: contact@uxbykarlacruz.com
- LinkedIn: https://www.linkedin.com/in/karlacruzcosta/
- WhatsApp: +55 11 95290-1098
UX by Karla Cruz
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